Don’t make a mistake that could cost you 50% of your business!

The Broker’s Point of View

A brokerage is a business.  Businesses exist to make a profit. A broker’s job is to maximize profit and minimize expenses. To accomplish these goals, the brokers must have agents who can produce.

Your Point of View

You are a business.  Businesses exist to make a profit. Your job is to maximize profit and minimize expenses. To accomplish these goals, you must have a broker who can provide you the tools you need at little or no cost.

Yes, I basically repeated what I said about the broker. If you will always remember that you and your broker are both businesses in a partnership to serve the customer, then you will be able to make logical decisions based on bringing success to your business.

There are several types of brokerage setups. Keep in mind as we go through this that there is no right or wrong structure. It simply comes down to what works best for your business. In this summary, we will cover

• The Broker’s Point of View
• Your Point of View
• Benefits Offered by a Broker
• Types of Brokerages
• Comparison of Benefits

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