Expand Your Market – Expand Your Income

Now that you’ve learned about your sphere of influence and set up your first contact list or database let’s tackle the next step: expanding your marketing. So far your market consists of people that you know. These are friends or people that have a relationship with you, like you, and trust you. Remember that your list is alive: you are always adding names, always growing it. You plan to work hard at growing your business, but now we are going to teach you how to work smart.

In this episode you will learn exactly who is in your market. You will be able to identify your perfect customer and learn how to market directly to them so that they always think of you. When you finish, you’ll be able to maximize your market efficiency which will allow you to make the same amount of income, or more, in less time.

Wouldn’t it be great to know that you can make or beat your target income goal this year and still have weekends off?

Companion worksheet: Download this companion worksheet to help you identify your perfect customer.

Perfect Customer Profile Worksheet

Podcast: Play in new window | Download